What do we mean by socially responsible brands?

We partner with purpose-led businesses that prioritise equity, ethics, and environmental care. Whether they provide fair wage employment to marginalised communities, use sustainable production methods, or donate profits to important causes - these are brands with impact baked into their business model.

Our gift makers are:

  • Disabled entrepreneurs
  • Ethical and transparent
  • Environmentally conscious
  • Actively inclusive in employment
  • Focused on creating long-term positive change

Together, we’re building a community of businesses redefining what "success" looks like.

Who's behind Special Gifts?

Suzanne Jones has extensive experience in the disability sector, dedicated to supporting disabled people to achieve their goals. Her journey included initiatives like New Zealand’s first training café for adults with intellectual disabilities, Te Tuhi Café, where she helped trainees build valuable skills.

Through this work, Suzanne noticed a common theme: many trainees aspired to start their own businesses. Despite creating high quality, much needed products, they often struggled to connect with a non-disabled audience. Seeing an opportunity to address this, Suzanne founded Special Gifts, a platform that promotes products made by disabled entrepreneurs to the wider community, completely free of charge. SpecialGifts aims to celebrate talent and foster inclusivity across Aotearoa.

Recognition

In 2025, Suzanne was named an Entrepreneur of the Year finalist for Social Impact at the EY Entrepreneur of the Year Awards, recognising her leadership and commitment to creating inclusive economic opportunities for disabled people across Aotearoa.

Learn more about our amazing suppliers

How Special Gifts support the community

At Special Gifts, we believe gifting can be a force for good. Every box we create supports disabled entrepreneurs and socially driven brands that are committed to making a positive impact - whether by providing inclusive employment, championing sustainability, or giving back to their communities.

By choosing Special Gifts, you're not only celebrating life's moments but also encouraging conscious gifting that helps take care of both people and the planet.